SEM Pay-per-click
An Ad in the Paper, but Online
In yesteryear, businesses would pay for advertisements in a variety of places. They would approach a magazine, newspaper, radio station or even TV with their budget and arrange for an ad to be run. Often another party would also be hired to create the ad, whether it was print or video or a catchy tune on the radio. These days marketing agencies can handle many of these things in house. The world of online advertising often has a quicker turnaround to get going, with measurable results instead of the estimates given in traditional media. Reports can be generated that let you know how effective your dollars are at reaching the right people. Search Engine Marketing or Pay-per-click, is the natural evolution of advertising.
Online advertisers who use pay-per-click (PPC) advertising pay a fee each time one of their ads is clicked. Ads are displayed in search engine results or on other websites that partner with the search engine after advertisers place bids on terms they anticipate their target audience will use to look for their goods or services. As it enables them to just pay for real clicks on their advertising rather than for ad views or impressions, PPC can be a beneficial tool for businesses looking to swiftly and effectively reach their target audience.
Top Pay-Per-Click Platforms
Google Ads (formerly Google AdWords): The most popular PPC platform, Google Ads allows businesses to create ads that appear in Google search results and on other websites that partner with Google.
Bing Ads: A PPC platform that allows businesses to create ads that appear in Bing search results and on other websites that partner with Bing.
Facebook Ads: A PPC platform that allows businesses to create ads that appear on the Facebook platform, including in users' news feeds and on Instagram.
Amazon Advertising: A PPC platform that allows businesses to create ads that appear on Amazon and its affiliated websites.
Twitter Ads: A PPC platform that allows businesses to create ads that appear on the Twitter platform, including in users' timelines and search results.
LinkedIn Ads: A PPC platform that allows businesses to create ads that appear on the LinkedIn platform, including in users' timelines and search results.
YouTube Ads: A PPC platform that allows businesses to create ads that appear before, during, or after YouTube videos.
Instagram Ads: A PPC platform that allows businesses to create ads that appear on the Instagram platform, including in users' news feeds and stories.
Snapchat Ads: A PPC platform that allows businesses to create ads that appear on the Snapchat platform, including in users' stories and search results.
TikTok Ads: A PPC platform that allows businesses to create ads that appear on the TikTok platform, including in users' feeds and search results.